With Facebook making changes every month or so, it gets harder and harder to figure out how to market effectively on Facebook. Facebook has gradually taken away your “reach”. Reach is how many Facebook followers are able to see your Facebook content either because they are a fan of your Facebook page or they are a friend of a friend who is a fan of your Facebook page. Even if you have spent a lot of time building up your following, today only about 6% of those followers on your Facebook fan page will see what you post. Facebook ads and boosted posts can offer some great benefits.
Facebook allows you to create targeted ads and boost posts for any number of reasons. You can view analytics to improve your fan page and connect with people who are already interested in your business. You can create content designed to drive people to your website; get them to engage with you; to sign up for an event; or even track visitors.
Targeting ads on Facebook goes far beyond the traditional demographics of age, sex and location. You can target people based on their interests and hobbies. Facebook makes it super easy for you to reach people who live in your state and who are interested in what your business has to offer.
Facebook offers very detailed reports so you can rest assured that you will see exactly where your ad dollars are going. There is a slight learning curve to figure out the best ways to utilize the data, but it’s there for you.